ORM - Online Reputation Management
Learn the fundamentals of Online Reputation Management to build, monitor, and protect your brand's online presence.
Free
- 5 lessons
- 46m of content
- Certificate of completion
What you'll learn
- Develop a proactive online reputation strategy
- Monitor your brand's online mentions and sentiment
- Respond effectively to negative reviews and feedback
- Optimize search results for positive brand visibility
- Manage social media crises and mitigate damage
- Build a resilient and positive digital footprint
About this course
This course provides a comprehensive introduction to Online Reputation Management (ORM). It covers the importance of maintaining a positive online reputation, monitoring brand mentions, managing customer reviews, engaging with audiences, creating positive content, and improving search visibility through SEO. You will also learn effective ORM strategies, how to handle negative reviews, the tools used for reputation management, methods to measure ORM success, best practices, and crisis management techniques. By the end of this course, you will understand how to build and maintain a strong online presence for individuals and businesses.
Curriculum · 3 sections · 5 lessons
Introduction to Online Reputation Management
- What is Online Reputation Management (ORM)?5m
- ORM Study Guide (PDF)30m
ORM Strategies and Best Practices
- ORM Strategies and Best Practices5m
- Best Practices and Crisis Management3m
Course Completion
- Course Completion3m
Requirements
- Basic understanding of social media platforms
- Familiarity with internet search engines